Building a Fraud Prediction Model with EvalML

In this demo, we will build an optimized fraud prediction model using EvalML. To optimize the pipeline, we will set up an objective function to minimize the percentage of total transaction value lost to fraud. At the end of this demo, we also show you how introducing the right objective during the training results in a much better than using a generic machine learning metric like AUC.

import evalml
from evalml import AutoMLSearch
from evalml.objectives import FraudCost

Configure “Cost of Fraud”

To optimize the pipelines toward the specific business needs of this model, we can set our own assumptions for the cost of fraud. These parameters are

• retry_percentage - what percentage of customers will retry a transaction if it is declined?

• interchange_fee - how much of each successful transaction do you collect?

• fraud_payout_percentage - the percentage of fraud will you be unable to collect

• amount_col - the column in the data the represents the transaction amount

Using these parameters, EvalML determines attempt to build a pipeline that will minimize the financial loss due to fraud.

fraud_objective = FraudCost(
    retry_percentage=0.5,
    interchange_fee=0.02,
    fraud_payout_percentage=0.75,
    amount_col="amount",
)

Search for best pipeline

In order to validate the results of the pipeline creation and optimization process, we will save some of our data as the holdout set.

X, y = evalml.demos.load_fraud(n_rows=5000)

             Number of Features
Boolean                       1
Categorical                   6
Numeric                       5

Number of training examples: 5000
Targets
False    86.20%
True     13.80%
Name: count, dtype: object

/home/docs/checkouts/readthedocs.org/user_builds/feature-labs-inc-evalml/envs/main/lib/python3.9/site-packages/woodwork/type_sys/utils.py:33: UserWarning: Could not infer format, so each element will be parsed individually, falling back to `dateutil`. To ensure parsing is consistent and as-expected, please specify a format.
  pd.to_datetime(
/home/docs/checkouts/readthedocs.org/user_builds/feature-labs-inc-evalml/envs/main/lib/python3.9/site-packages/woodwork/type_sys/utils.py:33: UserWarning: Could not infer format, so each element will be parsed individually, falling back to `dateutil`. To ensure parsing is consistent and as-expected, please specify a format.
  pd.to_datetime(
/home/docs/checkouts/readthedocs.org/user_builds/feature-labs-inc-evalml/envs/main/lib/python3.9/site-packages/woodwork/type_sys/utils.py:33: UserWarning: Could not infer format, so each element will be parsed individually, falling back to `dateutil`. To ensure parsing is consistent and as-expected, please specify a format.
  pd.to_datetime(
/home/docs/checkouts/readthedocs.org/user_builds/feature-labs-inc-evalml/envs/main/lib/python3.9/site-packages/woodwork/type_sys/utils.py:33: UserWarning: Could not infer format, so each element will be parsed individually, falling back to `dateutil`. To ensure parsing is consistent and as-expected, please specify a format.
  pd.to_datetime(
/home/docs/checkouts/readthedocs.org/user_builds/feature-labs-inc-evalml/envs/main/lib/python3.9/site-packages/woodwork/type_sys/utils.py:33: UserWarning: Could not infer format, so each element will be parsed individually, falling back to `dateutil`. To ensure parsing is consistent and as-expected, please specify a format.
  pd.to_datetime(
/home/docs/checkouts/readthedocs.org/user_builds/feature-labs-inc-evalml/envs/main/lib/python3.9/site-packages/woodwork/type_sys/utils.py:33: UserWarning: Could not infer format, so each element will be parsed individually, falling back to `dateutil`. To ensure parsing is consistent and as-expected, please specify a format.
  pd.to_datetime(
/home/docs/checkouts/readthedocs.org/user_builds/feature-labs-inc-evalml/envs/main/lib/python3.9/site-packages/woodwork/type_sys/utils.py:33: UserWarning: Could not infer format, so each element will be parsed individually, falling back to `dateutil`. To ensure parsing is consistent and as-expected, please specify a format.
  pd.to_datetime(
/home/docs/checkouts/readthedocs.org/user_builds/feature-labs-inc-evalml/envs/main/lib/python3.9/site-packages/woodwork/type_sys/utils.py:33: UserWarning: Could not infer format, so each element will be parsed individually, falling back to `dateutil`. To ensure parsing is consistent and as-expected, please specify a format.
  pd.to_datetime(
/home/docs/checkouts/readthedocs.org/user_builds/feature-labs-inc-evalml/envs/main/lib/python3.9/site-packages/woodwork/type_sys/utils.py:33: UserWarning: Could not infer format, so each element will be parsed individually, falling back to `dateutil`. To ensure parsing is consistent and as-expected, please specify a format.
  pd.to_datetime(
/home/docs/checkouts/readthedocs.org/user_builds/feature-labs-inc-evalml/envs/main/lib/python3.9/site-packages/woodwork/type_sys/utils.py:33: UserWarning: Could not infer format, so each element will be parsed individually, falling back to `dateutil`. To ensure parsing is consistent and as-expected, please specify a format.
  pd.to_datetime(

EvalML natively supports one-hot encoding. Here we keep 1 out of the 6 categorical columns to decrease computation time.

cols_to_drop = ["datetime", "expiration_date", "country", "region", "provider"]
for col in cols_to_drop:
    X.ww.pop(col)

X_train, X_holdout, y_train, y_holdout = evalml.preprocessing.split_data(
    X, y, problem_type="binary", test_size=0.2, random_seed=0
)

X.ww

	Physical Type	Logical Type	Semantic Tag(s)
Column
card_id	int64	Integer	['numeric']
store_id	int64	Integer	['numeric']
amount	int64	Integer	['numeric']
currency	category	Categorical	['category']
customer_present	bool	Boolean	[]
lat	float64	Double	['numeric']
lng	float64	Double	['numeric']

Because the fraud labels are binary, we will use AutoMLSearch(X_train=X_train, y_train=y_train, problem_type='binary'). When we call .search(), the search for the best pipeline will begin.

automl = AutoMLSearch(
    X_train=X_train,
    y_train=y_train,
    problem_type="binary",
    objective=fraud_objective,
    additional_objectives=["auc", "f1", "precision"],
    allowed_model_families=["random_forest", "linear_model"],
    max_batches=1,
    optimize_thresholds=True,
    verbose=True,
)

automl.search(interactive_plot=False)

AutoMLSearch will use mean CV score to rank pipelines.

*****************************
* Beginning pipeline search *
*****************************

Optimizing for Fraud Cost.
Lower score is better.

Using SequentialEngine to train and score pipelines.
Searching up to 1 batches for a total of None pipelines.
Allowed model families:

Evaluating Baseline Pipeline: Mode Baseline Binary Classification Pipeline
Mode Baseline Binary Classification Pipeline:
        Starting cross validation
        Finished cross validation - mean Fraud Cost: 0.790

*****************************
* Evaluating Batch Number 1 *
*****************************

Random Forest Classifier w/ Label Encoder + Imputer + One Hot Encoder + Oversampler + RF Classifier Select From Model:
        Starting cross validation
        Finished cross validation - mean Fraud Cost: 0.008

Search finished after 5.73 seconds
Best pipeline: Random Forest Classifier w/ Label Encoder + Imputer + One Hot Encoder + Oversampler + RF Classifier Select From Model
Best pipeline Fraud Cost: 0.008167

{1: {'Random Forest Classifier w/ Label Encoder + Imputer + One Hot Encoder + Oversampler + RF Classifier Select From Model': 4.618590831756592,
  'Total time of batch': 4.752964973449707}}

View rankings and select pipelines

Once the fitting process is done, we can see all of the pipelines that were searched, ranked by their score on the fraud detection objective we defined.

automl.rankings

	id	pipeline_name	search_order	ranking_score	mean_cv_score	standard_deviation_cv_score	percent_better_than_baseline	high_variance_cv	parameters
0	1	Random Forest Classifier w/ Label Encoder + Im...	1	0.008167	0.008167	0.000650	78.148098	False	{'Label Encoder': {'positive_label': None}, 'I...
1	0	Mode Baseline Binary Classification Pipeline	0	0.789648	0.789648	0.001136	0.000000	False	{'Label Encoder': {'positive_label': None}, 'B...

To select the best pipeline we can call automl.best_pipeline.

best_pipeline = automl.best_pipeline

Describe pipelines

We can get more details about any pipeline created during the search process, including how it performed on other objective functions, by calling the describe_pipeline method and passing the id of the pipeline of interest.

automl.describe_pipeline(automl.rankings.iloc[1]["id"])

************************************************
* Mode Baseline Binary Classification Pipeline *
************************************************

Problem Type: binary
Model Family: Baseline

Pipeline Steps
==============
1. Label Encoder
         * positive_label : None
2. Baseline Classifier
         * strategy : mode

Training
========
Training for binary problems.
Objective to optimize binary classification pipeline thresholds for: <evalml.objectives.fraud_cost.FraudCost object at 0x7fadf3f5cdc0>
Total training time (including CV): 0.8 seconds

Cross Validation
----------------
             Fraud Cost   AUC    F1  Precision # Training # Validation
0                 0.791 0.500 0.000      0.000      2,666        1,334
1                 0.789 0.500 0.000      0.000      2,667        1,333
2                 0.789 0.500 0.000      0.000      2,667        1,333
mean              0.790 0.500 0.000      0.000          -            -
std               0.001 0.000 0.000      0.000          -            -
coef of var       0.001 0.000   inf        inf          -            -

Evaluate on holdout data

Finally, since the best pipeline is already trained, we evaluate it on the holdout data.

Now, we can score the pipeline on the holdout data using both our fraud cost objective and the AUC (Area under the ROC Curve) objective.

best_pipeline.score(X_holdout, y_holdout, objectives=["auc", fraud_objective])

OrderedDict([('AUC', 0.8723729782440567),
             ('Fraud Cost', 0.008275328889193918)])

Why optimize for a problem-specific objective?

To demonstrate the importance of optimizing for the right objective, let’s search for another pipeline using AUC, a common machine learning metric. After that, we will score the holdout data using the fraud cost objective to see how the best pipelines compare.

automl_auc = AutoMLSearch(
    X_train=X_train,
    y_train=y_train,
    problem_type="binary",
    objective="auc",
    additional_objectives=["f1", "precision"],
    max_batches=1,
    allowed_model_families=["random_forest", "linear_model"],
    optimize_thresholds=True,
    verbose=True,
)

automl_auc.search(interactive_plot=False)

AutoMLSearch will use mean CV score to rank pipelines.

*****************************
* Beginning pipeline search *
*****************************

Optimizing for AUC.
Greater score is better.

Using SequentialEngine to train and score pipelines.
Searching up to 1 batches for a total of None pipelines.
Allowed model families:

Evaluating Baseline Pipeline: Mode Baseline Binary Classification Pipeline
Mode Baseline Binary Classification Pipeline:
        Starting cross validation
        Finished cross validation - mean AUC: 0.500

*****************************
* Evaluating Batch Number 1 *
*****************************

Random Forest Classifier w/ Label Encoder + Imputer + One Hot Encoder + Oversampler + RF Classifier Select From Model:
        Starting cross validation
        Finished cross validation - mean AUC: 0.844

Search finished after 4.39 seconds
Best pipeline: Random Forest Classifier w/ Label Encoder + Imputer + One Hot Encoder + Oversampler + RF Classifier Select From Model
Best pipeline AUC: 0.844276

{1: {'Random Forest Classifier w/ Label Encoder + Imputer + One Hot Encoder + Oversampler + RF Classifier Select From Model': 3.736494302749634,
  'Total time of batch': 3.8697969913482666}}

Like before, we can look at the rankings of all of the pipelines searched and pick the best pipeline.

automl_auc.rankings

	id	pipeline_name	search_order	ranking_score	mean_cv_score	standard_deviation_cv_score	percent_better_than_baseline	high_variance_cv	parameters
0	1	Random Forest Classifier w/ Label Encoder + Im...	1	0.844276	0.844276	0.004719	34.42764	False	{'Label Encoder': {'positive_label': None}, 'I...
1	0	Mode Baseline Binary Classification Pipeline	0	0.500000	0.500000	0.000000	0.00000	False	{'Label Encoder': {'positive_label': None}, 'B...

best_pipeline_auc = automl_auc.best_pipeline

# get the fraud score on holdout data
best_pipeline_auc.score(X_holdout, y_holdout, objectives=["auc", fraud_objective])

OrderedDict([('AUC', 0.8723729782440567), ('Fraud Cost', 0.02574778650753432)])

# fraud score on fraud optimized again
best_pipeline.score(X_holdout, y_holdout, objectives=["auc", fraud_objective])

OrderedDict([('AUC', 0.8723729782440567),
             ('Fraud Cost', 0.008275328889193918)])

When we optimize for AUC, we can see that the AUC score from this pipeline performs better compared to the AUC score from the pipeline optimized for fraud cost; however, the losses due to fraud are a much larger percentage of the total transaction amount when optimized for AUC and much smaller when optimized for fraud cost. As a result, we lose a noticable percentage of the total transaction amount by not optimizing for fraud cost specifically.

Optimizing for AUC does not take into account the user-specified retry_percentage, interchange_fee, fraud_payout_percentage values, which could explain the decrease in fraud performance. Thus, the best pipelines may produce the highest AUC but may not actually reduce the amount loss due to your specific type fraud.

This example highlights how performance in the real world can diverge greatly from machine learning metrics.